Calura Luxuriant Red-Violet Series 556/RRV (Red Red Violet)

The CALURA system is formulated with an innovative exothermic technology that was designed to maximize dye penetration and minimize hair damage.

Each shade was formulated to generate a specific increase in temperature to achieve desired results. As a bonus, this heat allows a thorough penetration of the certified organic essences and keratin. The result is an incomparable radiant shine!

The CALURA exothermic system offers 3 primary benefits: Ultimate white coverage Up to 5 levels of lift Longer lasting fashion shades

Patent Pending.