Trü Beauty was founded on the promise of offering healthier, high performance, hair care products and premium salon furniture and equipment exclusively to salons in Alberta, Canada. Our team is made up of salon professionals who have spent many years behind chairs and understand the challenges of products containing the types of chemicals that may not only be detrimental to salon guests, but also salon employees and the environment. Our commitment is to source and offer our salon partners products that we would feel proud to use. We are a Family operated Business and are proud to live in Alberta, to support our industry professionals.