Calura Ash Brown Series 18/AB (Ash Brown)

The CALURA system is formulated with an innovative exothermic technology that was designed to maximize dye penetration and minimize hair damage.

Each shade was formulated to generate a specific increase in temperature to achieve desired results. As a bonus, this heat allows a thorough penetration of the certified organic essences and keratin. The result is an incomparable radiant shine!

The CALURA exothermic system offers 3 primary benefits: Ultimate white coverage Up to 5 levels of lift Longer lasting fashion shades

Patent Pending.