{"product_id":"goldie-locks-thickening-balm","title":"Goldie Locks Thickening Balm","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThickening Balm is not your typical styling product—it's a medium-viscosity prep formula designed for fine or lifeless strands, providing lift, lasting structure, and shape retention. This clear, protein-free balm delivers flexible fullness and heat-activated memory, ensuring your style lasts without ever feeling stiff or heavy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInfused with hydrating lipids and moisture-binding ingredients like Plant-Derived HEC Volumizing Fiber, this formula creates a soft, supportive foundation for enhanced volume and body. It features light-reflective Mica to enhance radiance for a luminous finish. Expect a natural glow, subtle grit for support, and a beautifully sustained style, perfect for elevating everyday hair into something undeniably golden.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVisibly plumps and thickens every strand\u003c\/li\u003e\n\u003cli\u003eFlexible film-forming hold that builds body without stiffness\u003c\/li\u003e\n\u003cli\u003eWeightless application with no crunch, no residue\u003c\/li\u003e\n\u003cli\u003eConditions while it volumises for softer, fuller-looking results\u003c\/li\u003e\n\u003cli\u003eUse before blow-dry or on dry hair for instant, lasting texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e5oz\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldie Locks","offers":[{"title":"Default Title","offer_id":46081285816508,"sku":"GOLD-2187","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot2026-03-19at1.58.50PM.png?v=1773950342","url":"https:\/\/trubeauty.ca\/products\/goldie-locks-thickening-balm","provider":"Trü Beauty Salon Services","version":"1.0","type":"link"}