Our Story

Trü Beauty was founded on the promise of offering healthier, high performance, hair care products exclusively to salons in Alberta, Canada. Our team is made up of salon professionals who have spent many years behind chairs and understand the challenges of products containing the types of chemicals that may not only be detrimental to salon guests, but also salon employees and the environment . Our commitment is to source and offer our salon partners products that we would feel proud to use.


“I love that KOKO Colour is a Canadian product. KOKO is an odor and ammonia free line that’s comparable to all the other permanent lines out there BUT it gives clients a piece of mind that their hair color is safe and beautiful. I am so proud to have such an awesome and healthy colour line on our shelves!”

Des Liley, The Beauty Parlour, Edmonton

“Trü Beauty Systems always has gone above and beyond for me. I am a High River stylist who was affected by last summers flood and they were one of the first to reach out and help get me back on my feet and more importantly, behind my chair which allowed me to be there for other people who needed to feel normal again, even if just for a few short hours. Trü Beauty has been nothing but supportive of my career and I will not only forever be grateful but I will also be forever a client. Thank you Trü Beauty!”

Courtney Faubert, Above and Beyond Hair Studio, High River

"It's been one year since we made the big switch to KOKO colour from our precious colour line that we used for 20ish years. I must admit that it was a scary decision to make but we have yet to look back. Honestly who wouldn't want to make the switch to a small personalized company that provides education, support, along with an ammonia free colour line that lasts, covers, shines and considers the health of the clients and stylists? It makes us feel good to know that we able to provide our clients and staff the incredible benefits that Oilgo Professional and Trü Beauty have to offer. Thanks Roshan, Alann, and Kevin for you Trü-ly amazing service!!"

Benedetta Gigliotti, Salon Bellissimi, Red Deer

“I have been in the industry for over 25 years and have used a wide variety of color lines and dealt with many suppliers. I can, with all honesty say that Trü Beauty and Roshan Arul are unique in quality. Roshan cares about his customers the way you care about your customers, in a sincere way. Like the client you have seen grow up and go through difficult times and blossom into a beautiful woman, he truly wants to see you grow your business and be successful. He cares about your success and your growth. That is unique. It is inspiring!”

Tammy McNally, Studio One, Sherwood Park