{"title":"Essentials By Loma","description":"\u003ch2 class=\"ai-video-hero-heading-aetdamnrbl1i3ntzalaigenblock2b9e531jtw8a3\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Mar-Apr_Essentiqls_Web_Banner.png?v=1772597373\" alt=\"\"\u003e\u003c\/h2\u003e\n\u003ch2 class=\"ai-video-hero-heading-aetdamnrbl1i3ntzalaigenblock2b9e531jtw8a3\"\u003eThe Art of a Ritual\u003c\/h2\u003e\n\u003cdiv class=\"ai-video-hero-body-aetdamnrbl1i3ntzalaigenblock2b9e531jtw8a3\"\u003e\n\u003cp\u003eThis is where ethics meet efficacy — every ingredient chosen, every formula earned.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur formulas are self-manufactured in Monroe Washington to act as living ecosystems do — rooted in science, structured by design, and alive with intention. Every element plays a role in restoring balance, delivering performance, and respecting both the hair and the environment it grows in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"overflow-hidden\"\u003e\n\u003cp class=\"font-medium anm-move-up active-anm-heading\"\u003eConnected. Balanced. Alive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-2 mb-1.5 md:mt-2.5 md:mb-3\"\u003e\n\u003cdiv class=\"overflow-hidden\"\u003e\n\u003ch2 class=\"heading-heading_riGTPq h2 block anm-move-up heading-size--heading_riGTPq active-anm-heading\"\u003eFormulas with Integrity\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003eWe don’t believe in ingredient theater.\u003cbr\u003eOur base — aloe, water, and creatine — is not a backdrop, but a foundation. Every oil, extract, and element is chosen for what it does, how it works, and how it contributes to the whole. We are able to control all of this because we self-manufacture, unfortunately, something many in the industry don't take the time to do.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOur formulas are ecosystems.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eTwo Focused Collections\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMax Shine\u003c\/strong\u003e\u003cbr\u003eWhen the cuticle lies smooth and nourished, light answers. Max Shine lifts what dulls, feeds what’s thirsty, and refines each strand so your own radiance can breathe. The glow feels alive, never coated. The touch stays airy, never slick.\u003cbr\u003e\u003cstrong\u003eA shine that starts with care and ends in light.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHealthy Scalp\u003cbr\u003e\u003c\/strong\u003eGrowth doesn't respond to marketing claims. It answers to the ground it grows from. Healthy Scalp lifts what dulls, steadies oil and moisture, and restores the scalp’s quiet rhythm so follicles can do their work. No push. No force. Just a clear, calm foundation where new growth can take its time and thrive.\u003cbr\u003e\u003cstrong\u003eRoots that feel clean and comfortable. Hair that emerges stronger, softer, and more supported over time.\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot_2026-03-03_203957.png?v=1772595619\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"loma-essentials-healthy-scalp-shampoo","title":"Loma Essentials Healthy Scalp Shampoo","description":"\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_Y9bEEi flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824701292__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eCooling, Biome-Friendly Cleanse\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_qaAizE flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824701292__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eRosemary \u0026amp; Peppermint\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eScent Experience\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x-block-text mb-4 w-full\"\u003e\n\u003cdiv class=\"w-full rte\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e✦ An invigorating, refreshing shampoo.\u003cbr\u003e✦ Lightweight formula for healthy scalp and hair.\u003cbr\u003e✦ Leaves the hair full and cleansed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHealthy hair starts with a healthy scalp. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHealthy Scalp Shampoo is a cooling rosemary–peppermint wash that lifts away daily buildup with an airy, lightweight lather. The scalp feels refreshed while lengths stay soft, with kale protein for a cushioned touch and organic rosemary for an herbal boost. A hint of celery seed extract leaves roots feeling light and clean. Rinses clear with a crisp, minty finish, an easy start to any scalp-care routine.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eAn invigorating rosemary–peppermint rush greets the roots. The cloudy white, concentrated, rich formula blooms into an airy lather with a little water, then rinses crisp. The scalp feels refreshed; lengths feel light and soft. The finish is mint-clean, herbal-bright, and almost weightless—setting up the perfect follow with conditioner.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eColour-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LOMA ESSENTIALS","offers":[{"title":"3oz","offer_id":45669037605052,"sku":"EHSS3","price":7.85,"currency_code":"CAD","in_stock":true},{"title":"12oz","offer_id":45669037637820,"sku":"EHSS12","price":16.8,"currency_code":"CAD","in_stock":true},{"title":"33oz","offer_id":45669037670588,"sku":"EHSS33","price":33.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot2026-03-30at3.51.18PM.png?v=1774907726"},{"product_id":"loma-essentials-healthy-scalp-conditioner","title":"Loma Essentials Healthy Scalp Conditioner","description":"\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_Y9bEEi flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824701292__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight, Balance-Restoring Hydration\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_qaAizE flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824701292__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003ePeppermint \u0026amp; Rosemary\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eScent Experience\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x-block-text mb-4 w-full\"\u003e\n\u003cdiv class=\"w-full rte\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e✦ Provides manageability and combability to the hair.\u003cbr\u003e✦ Detangling, purifying, invigorating experience.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eHealthy hair starts with a healthy scalp.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHealthy Scalp Conditioner is a lightweight rosemary–peppermint finish that \u003cstrong\u003ereplenishes moisture without residue and leaves hair with easy, even slip.\u003c\/strong\u003e Carrot protein softens without weight, while a touch of celery seed extract keeps roots feeling fresh and light. \u003cstrong\u003ePanthenol adds gentle body through the lengths. \u003c\/strong\u003eRinses clean with a crisp, minty finish, an effortless follow-up to your scalp-care wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cem\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eAn invigorating, mint-clean breath meets the scalp as the lightweight cream melts in and gives easy, even slip. Roots feel comforted; lengths feel smooth and soft without residue. The rinse is crisp and quick, leaving a cool herbal brightness and a fresh, weightless finish.\u003c\/span\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e\u003cmeta charset=\"utf-8\"\u003eColour-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LOMA ESSENTIALS","offers":[{"title":"3oz","offer_id":45669125619900,"sku":"EHSC3","price":7.85,"currency_code":"CAD","in_stock":true},{"title":"12oz","offer_id":45669125652668,"sku":"EHSC12","price":16.8,"currency_code":"CAD","in_stock":true},{"title":"33oz","offer_id":45669125685436,"sku":"EHSC33","price":33.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot2026-03-30at3.30.18PM.png?v=1774906544"},{"product_id":"loma-essentials-healthy-scalp-styling-creme","title":"Loma Essentials Healthy Scalp Styling Creme","description":"\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_Y9bEEi flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824701292__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eFlexible Hold, Leave-In Scalp Care\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_qaAizE flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824701292__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eBergamot \u0026amp; Grapefruit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eScent Experience\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x-block-text mb-4 w-full\"\u003e\n\u003cdiv class=\"w-full rte\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e✦ Lightweight leave in formula for healthy scalp and hair.\u003cbr\u003e✦ Styling options provides versatility volume and control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eHealthy hair starts with a healthy scalp.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHealthy Scalp Styling Crème is a lightweight, bergamot–grapefruit leave-in that sets a flexible, touchable finish while keeping hair soft and easy to manage. Lemon protein lends a clean, fresh feel at the roots, celery seed extract maintains a light, balanced touch, and jojoba protein adds smooth slip for refined texture—on damp or dry hair.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"metafield-multi_line_text_field\"\u003eHair stays calm at the hairline, edges look neat, and texture reads defined yet touchable with no stiffness or film. Use as a daily primer to smooth and shape or as a finishing step to refine. Designed for those who want light control and all-day scalp support in one leave-in step; silicone-free, sulfate-free, and paraben-free.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eA silky, lightweight crème that disappears on contact, then sets quiet, flexible control. The first breath is bright and crisp—bergamot and grapefruit with a clean, green citrus lift—finishing airy and fresh. Because it stays on, \u003cstrong\u003ethe crème keeps helping the scalp through the day\u003c\/strong\u003e: celery seed extract works to re-center oil and ease irritation while biofermented ingredients support a balanced environment at the root. \u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eColour-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"LOMA ESSENTIALS","offers":[{"title":"3oz","offer_id":45669141512380,"sku":"EHSSC3","price":7.15,"currency_code":"CAD","in_stock":true},{"title":"6.7oz","offer_id":45669141545148,"sku":"EHSSC6.7","price":15.65,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot2026-03-27at4.15.40PM.png?v=1774650011"},{"product_id":"loma-essentials-healthy-scalp-treatment","title":"Loma Essentials Healthy Scalp Treatment","description":"\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_Y9bEEi flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824701292__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eCooling Leave-In Scalp Support\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_qaAizE flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824701292__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eMenthol, Rosemary \u0026amp; Peppermint\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eScent Experience\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x-block-text mb-4 w-full\"\u003e\n\u003cdiv class=\"w-full rte\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e✦ Lightweight leave in formula that refreshes and protects your scalp all day.\u003cbr\u003e✦ Great for oily scalp types.\u003cbr\u003e✦ Creates a healthy scalp environment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHealthy hair starts with a healthy scalp. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHealthy Scalp Treatment is a lightweight, leave-in mist that delivers a clean, cooling feel at the root with menthol, rosemary, and peppermint. A concentrated blend of Apiscalp™ and Procapil®, paired with celery seed extract and superfoods, supports a balanced, comfortable scalp without residue. Dries down naturally on damp or dry hair for a fresh, finished look.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eAn invigorating, mint-clean breath lands at the roots as \u003cstrong\u003ean ultra-fine mist settles weightlessly on the scalp\u003c\/strong\u003e. The spray feels cool and crisp, then \u003cstrong\u003edries fast with no tack or residue\u003c\/strong\u003e. Fingertips glide easily as you massage; the finish reads fresh, lightly herbal, and quietly refined on both damp and dry hair. Perfect for a calm, finished look before bed or whenever you want a clean, refreshed feel.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eColour-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e3.4oz\u003c\/em\u003e\u003c\/p\u003e","brand":"LOMA ESSENTIALS","offers":[{"title":"Default Title","offer_id":45669178278076,"sku":"EHST3.4","price":17.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot2026-03-27at4.08.22PM.png?v=1774649497"},{"product_id":"loma-essentials-max-shine-shampoo","title":"Loma Essentials Max Shine Shampoo","description":"\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_Y9bEEi flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824799596__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eMirror-Bright, Silicone-Free Shine\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_qaAizE flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824799596__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eWarm Woodsy\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eScent Experience\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x-block-text mb-4 w-full\"\u003e\n\u003cdiv class=\"w-full rte\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e✦ Luxurious moisturizing shine enhancing formula rich w Protexsil™ Complex and Organic Aloe Vera Gel.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eTrue shine begins with healthy, clean hair.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMax Shine Shampoo is a warm, woodsy wash that builds a soft, easy lather for a smooth-to-the-touch finish. \u003cstrong\u003eThe silicone-free formula features organic aloe vera gel for flexible slip, creatine for a sleek feel, and coconut oil to soften through the lengths.\u003c\/strong\u003e Rinse clean, then follow with Max Shine Conditioner.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eThe creamy, clouded lather builds with a little water and wraps the scalp in cushioned comfort. As you rinse, the scent shifts from cozy ambered woods to a smooth, polished quiet that feels unhurried and restorative.\u003c\/span\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eColor-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LOMA ESSENTIALS","offers":[{"title":"3oz","offer_id":45743908225212,"sku":"EMXSS3","price":7.85,"currency_code":"CAD","in_stock":true},{"title":"12oz","offer_id":45743908257980,"sku":"EMXSS12","price":16.8,"currency_code":"CAD","in_stock":true},{"title":"33oz","offer_id":45743908290748,"sku":"EMXSS33","price":33.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot2026-03-27at3.57.59PM.png?v=1774906719"},{"product_id":"loma-essentials-max-shine-conditioner","title":"Loma Essentials Max Shine Conditioner","description":"\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_Y9bEEi flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824799596__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eGlass-Smooth, Weightless Hydration\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_qaAizE flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824799596__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eFresh Clean Tropical\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eScent Experience\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x-block-text mb-4 w-full\"\u003e\n\u003cdiv class=\"w-full rte\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e✦ This luxurious conditioner adds instant moisture, shine, and manageability to all hair types.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eTrue shine begins with healthy, clean hair.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eMax Shine Conditioner is a fresh, clean-tropical finish that delivers lightweight hydration and smooth, easy slip from mid-lengths to ends.\u003c\/strong\u003e Jojoba protein supports a soft, glossy look; shea butter lends cushioned smoothness; and coconut oil adds sleek, comb-through slip. Rinse for a polished, touchable feel—an effortless follow-up to Max Shine Shampoo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eA silky veil glides through mid-lengths to ends and detangles as if the hair is floating. A fresh, sunlit aroma that softens into a gentle, beach-warm hush fills the senses when rinsed. The finish feels glossy to the touch and peacefully light.\u003c\/span\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e\u003cmeta charset=\"utf-8\"\u003eColour-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LOMA ESSENTIALS","offers":[{"title":"3oz","offer_id":45744507388092,"sku":"EMXSC3","price":7.85,"currency_code":"CAD","in_stock":true},{"title":"12oz","offer_id":45744507420860,"sku":"EMXSC12","price":16.8,"currency_code":"CAD","in_stock":true},{"title":"33oz","offer_id":45744507453628,"sku":"EMXSC33","price":33.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot2026-03-27at3.33.57PM.png?v=1774647532"},{"product_id":"loma-essentials-max-shine-masque","title":"Loma Essentials Max Shine Masque","description":"\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_Y9bEEi flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824799596__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eDeep Restoring Gloss, Zero Weight\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_qaAizE flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824799596__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eCinnamon, Fall, Warm, Spicy\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eScent Experience\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x-block-text mb-4 w-full\"\u003e\n\u003cdiv class=\"w-full rte\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e✦ This hydrating masque provides intense moisture and shine.\u003cbr\u003e✦ Strengthens and rebuilds dry brittle hair.\u003cbr\u003e✦ Leaves hair shiny.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eTrue shine begins with healthy, clean hair.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eMax Shine Masque is a warm, cinnamon-spice treatment that delivers rich, weightless hydration for a smooth, glossy look.\u003c\/strong\u003e Baobab oil nourishes for a softer feel, shea butter cushions for sleek slip, and coconut oil adds supple moisture from mid-lengths to ends. \u003cstrong\u003eUse as a weekly polish to leave hair touchably soft and light. No heaviness, just a reflective finish.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eA plush cream settles in freshly cleansed wet hair, hugging each strand with slow, indulgent slip. The spice opens bright and comforting, then melts into a mellow, ambered calm. After a brief pause and a thorough rinse, everything feels deeply smoothed and serene, as if the hair just exhaled.\u003c\/span\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e\u003cmeta charset=\"utf-8\"\u003eColour-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e6.7oz\u003c\/em\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"LOMA ESSENTIALS","offers":[{"title":"Default Title","offer_id":45745029152956,"sku":"EMXSM6.7","price":15.65,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot2026-03-27at3.23.45PM.png?v=1774646776"},{"product_id":"loma-essentials-max-shine-styling-creme","title":"Loma Essentials Max Shine Control Styling Creme","description":"\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_Y9bEEi flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824799596__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eVersatile Medium - Strong Hold, Leave-In Styling Gloss\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_qaAizE flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824799596__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eWarm, Spiced Amber\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eScent Experience\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003e✦ \u003c\/span\u003e\u003c\/em\u003eThis styling crème provides structure, flexibility with a firm hold while adding intense shine.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eTrue shine begins with healthy, clean hair.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eMax Shine Control Crème is a warm, spiced-amber styling gloss that sets a smooth, polished look with medium–strong control.\u003c\/strong\u003e Lemon protein lends surface smoothness, turmeric extract supports a vibrant, refined finish, and jojoba oil adds weightless slip for easy definition on damp hair. \u003cstrong\u003eOn dry hair, the soft crème can be used to define or piece strands.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eIn the hands, the crème feels slick and glossy, releasing a gentle breath of spice and amber. As it meets the hair, that slip turns to a light, shapeable stick that helps you place edges and define texture with precision. While it dries, the formula warms and softens. A final pass of the fingers reveals a \u003cstrong\u003esatin, sculpted finish that feels super soft, looks polished, and stays touchable from root to ends.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e\u003cmeta charset=\"utf-8\"\u003eColour-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LOMA ESSENTIALS","offers":[{"title":"3oz","offer_id":45746725257404,"sku":"EMXSCC3","price":7.15,"currency_code":"CAD","in_stock":true},{"title":"6.7oz","offer_id":45746725290172,"sku":"EMXSCC6.7","price":15.65,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot2026-03-27at3.02.38PM.png?v=1774646054"},{"product_id":"loma-essentials-max-shine-masque-copy","title":"Loma Essentials Max Shine Finish Spray","description":"\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_qaAizE flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824799596__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWeightless, Mirror-Bright Mist\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrisp Fresh Clean Citrus\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eScent Experience\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x-block-text mb-4 w-full\"\u003e\n\u003cdiv class=\"w-full rte\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e✦ Instant shine, anti frizz, luster and thermal protection for all hair types.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eTrue shine begins with healthy, clean hair.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eMax Shine Spray is a crisp, fresh-citrus spray that adds a lightweight, mirror-bright sheen on dry hair.\u003c\/strong\u003e Carrot protein lends a smooth, glossy look; grapefruit essential oil adds bright polish; and ginger extract brings a refined, touchable finish. Mist lightly, smooth with hands or a brush, and layer as needed for extra gloss. Includes thermal protection to 450º.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eA micro-fine cloud kisses dry hair and disappears almost instantly. Bright citrus lands first, clean and uplifting, then softens into a gentle uplifting glow. The touch is feather-light, and the look reads polished, like the final quiet note at the end of a spa ritual.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eColour-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e2oz\u003c\/em\u003e\u003c\/p\u003e","brand":"LOMA ESSENTIALS","offers":[{"title":"Default Title","offer_id":45747027280060,"sku":"EMXSS2","price":17.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot2026-03-27at2.57.28PM.png?v=1774645081"},{"product_id":"essentials-by-loma-salon-intro","title":"Essentials by LOMA Salon Intro","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eTwo Focused Collections.\u003cbr\u003e\u003c\/strong\u003e\u003cspan class=\"s1\"\u003eClean formulas.\u003c\/span\u003e\u003cspan class=\"s2\"\u003e \u003c\/span\u003e\u003cspan class=\"s1\"\u003eElevated sensoriality.\u003c\/span\u003e\u003cspan class=\"s2\"\u003e \u003c\/span\u003e\u003cspan class=\"s1\"\u003eDesigned for modern\u003c\/span\u003e\u003cspan class=\"s2\"\u003e \u003c\/span\u003e\u003cspan class=\"s1\"\u003esalons.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHealthy Scalp\u003cbr\u003e\u003c\/strong\u003eBalances oil, soothes the root, restores clarity. Essential oil blend opens with a cooling wave of peppermint and rosemary.\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003eCrisp, herbal, clarifying. Bright citrus notes of bergamot and grapefruit twist through the mint for an e\u003cspan class=\"s1\"\u003ef\u003c\/span\u003e\u003cspan class=\"s2\"\u003ef\u003c\/span\u003eervescent \u003cspan class=\"s3\"\u003ef\u003c\/span\u003einish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eMax Shine\u003cbr\u003e\u003c\/strong\u003eSmooths the cuticle, weightless hydration \u0026amp; reflective radiance.\u003cspan class=\"s1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003eEssential oil blend delicate spice, golden woods, and herbal brightness melt into a radiant, skin-close glow.\u003cspan class=\"s1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003eCreated with a European fragrance house, this is the olfactory expression of shine.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eEssential Introductory O\u003cspan class=\"s1\"\u003eff\u003c\/span\u003eer\u003cbr\u003e\u003c\/strong\u003eStart complete. Stock every product from both collections.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cem\u003eWhat’s Included:\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p3\"\u003e(2) Healthy Scalp Shampoo 12oz\u003c\/li\u003e\n\u003cli class=\"p4\"\u003e(2) Healthy Scalp Conditioner 12oz\u003c\/li\u003e\n\u003cli class=\"p4\"\u003e(2) Healthy Scalp Style Crème 6.7oz\u003c\/li\u003e\n\u003cli class=\"p4\"\u003e(2) Healthy Scalp Treatment 3.4oz\u003c\/li\u003e\n\u003cli class=\"p4\"\u003e(2) Max Shine Shampoo 12oz\u003c\/li\u003e\n\u003cli class=\"p4\"\u003e(2) Max Shine Conditioner 12oz\u003c\/li\u003e\n\u003cli class=\"p4\"\u003e(2) Max Shine Masque 6.7oz\u003c\/li\u003e\n\u003cli class=\"p4\"\u003e(2) Max Shine Control Crème 6.7oz\u003c\/li\u003e\n\u003cli class=\"p4\"\u003e(2) Max Shine Spray 2oz\u003c\/li\u003e\n\u003cli class=\"p4\"\u003e(2) Healthy Scalp 3oz Try Me Sample Pack\u003c\/li\u003e\n\u003cli class=\"p4\"\u003e(2) Max Shine 3oz Try Me Sample Pack\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003ePLUS Salon Support Products:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p2\"\u003e(1) Healthy Scalp Shampoo 1L\u003c\/li\u003e\n\u003cli class=\"p3\"\u003e(1) Healthy Conditioner 1L\u003c\/li\u003e\n\u003cli class=\"p3\"\u003e(1) Max Shine Shampoo 1L\u003c\/li\u003e\n\u003cli class=\"p3\"\u003e(1) Max Shine Conditioner 1L\u003c\/li\u003e\n\u003cli class=\"p3\"\u003e(10) Healthy Scalp Treatment 1oz\u003c\/li\u003e\n\u003cli class=\"p3\"\u003e(1) Trio Sample Pack\u003c\/li\u003e\n\u003cli class=\"p3\"\u003e(10) Max Shine 1oz Trio Sample Pack\u003c\/li\u003e\n\u003cli class=\"p3\"\u003e(2) Shelf Talkers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e*One per account\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eSalon Value: $745.90\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"LOMA ESSENTIALS","offers":[{"title":"Default Title","offer_id":45752023285948,"sku":"E-IN-SALON","price":478.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot2026-01-21at1.59.45PM.png?v=1769029204"},{"product_id":"loma-essentials-max-shine-sample-pack","title":"Loma Essentials Max Shine Travel Trio","description":"\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_Y9bEEi flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824832364__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eHealing, Cuticle Smoothing System for Your Most Reflective Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_qaAizE flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824832364__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eEuphoria\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eScent Experience\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x-block-text mb-4 w-full\"\u003e\n\u003cdiv class=\"w-full rte\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e✦ Residue-free reflectivity\u003cbr\u003e✦ Hydration and softness without weight\u003cbr\u003e✦ Frizz control, heat protection, lasting sheen\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"246\"\u003e\u003cstrong\u003eIncludes Max Shine Shampoo, Conditioner, and Control Crème—each in 3 oz bottles.\u003c\/strong\u003e TSA-friendly and generously sized to experience our in-house-crafted shine ritual—warm gloss, soft slip, luminous touch—at your own pace.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"246\"\u003e\u003cspan data-sheets-root=\"1\"\u003eA quiet polish that begins at the surface and deepens with every step. The cleanse is residue-free, so the cuticle lies smooth; hydration adds slip without weight; definition holds form. The system works as one: texture refined, frizz muted, radiance amplified. Hair feels clean, fluid, and precise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"246\"\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"metafield-multi_line_text_field\"\u003e\u003cstrong\u003eMax Shine collection for glossy, frizz-smooth hair.\u003c\/strong\u003e Residue-free shampoo, reflective conditioner, and flexible control crème. Ideal for dull or dry hair seeking lightweight polish and heat protection.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"246\"\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eColour-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LOMA ESSENTIALS","offers":[{"title":"Default Title","offer_id":45752109433020,"sku":"E-MXS3-TRYMEPAK","price":19.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot2026-03-27at2.05.44PM.png?v=1774642016"},{"product_id":"loma-essentials-healthy-scalp-trio","title":"Loma Essentials Healthy Scalp Travel Trio","description":"\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_Y9bEEi flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824734060__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eCooling Scalp-Balance System that Invigorates and Refreshes\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_qaAizE flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--27048824734060__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eTranscendent\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eScent Experience\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x-block-text mb-4 w-full\"\u003e\n\u003cdiv class=\"w-full rte\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e✦ Clears buildup for a refreshed scalp\u003cbr\u003e✦ Rebalances oil with an invigorating feel\u003cbr\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e✦ Light, touchable control with root lift\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003eIncludes Healthy Scalp Shampoo, Conditioner, and Style Crème—each in 3 oz bottles.\u003c\/strong\u003e The perfect way to sample the base of Healthy Scalp.  TSA-friendly and great for longer time use to test the experience not just the product.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan data-sheets-root=\"1\"\u003eClarity at the root for calm lengths. This collection cools and purifies while restoring a natural rhythm to the scalp. The cleanse lifts buildup; lightweight moisture soothes without residue; styling preserves lift and touchability. \u003cstrong\u003eTogether they create conditions where hair looks fuller, feels cleaner longer, and the scalp stays composed.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"metafield-multi_line_text_field\"\u003eHealthy Scalp collection for oily or buildup-prone scalps. Invigorating peppermint-rosemary shampoo and conditioner, and lightweight styling crème for lift without residue. \u003cstrong\u003eUsed together, the system creates optimal conditions for a healthy scalp and hair:\u003c\/strong\u003e buildup is reduced, excess oil is moderated, and the scalp stays refreshed—so strands can appear fuller, styles hold longer, and shine reads clean.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e\u003cspan\u003eColour-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LOMA ESSENTIALS","offers":[{"title":"Default Title","offer_id":45752455659708,"sku":"E-HS3-TRYMEPAK","price":19.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot2026-03-27at2.47.47PM.png?v=1774644547"},{"product_id":"loma-essentials-healthy-scalp-sample-trio","title":"Loma Essentials Healthy Scalp Sample Trio","description":"\u003cp\u003e\u003cstrong\u003eHealthy Scalp Mini Trio Ritual\u003cbr\u003e\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003eCooling Scalp-Balance System that Invigorates and Refreshes\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCalm, Clarify, and Restore Harmony. The Healthy Scalp collection is designed to rebalance the scalp — soothing irritation, clearing buildup, and supporting long-term scalp and hair health at the root.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWith a cooling blend of essential oils and nutrient-rich extracts,these formulas help purify the scalp and create the ideal foundation for healthy hair growth and lasting strength — all while delivering the kind of performance your routine is built around.\u003c\/p\u003e\n\u003cp\u003e\u003cem style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eIncludes: \u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 - essentials Healthy Scalp Shampoo 1oz.\u003c\/li\u003e\n\u003cli\u003e1 - essentials \u003cmeta charset=\"utf-8\"\u003eHealthy Scalp Conditioner 1oz.\u003c\/li\u003e\n\u003cli\u003e1 - essentials \u003cmeta charset=\"utf-8\"\u003eHealthy Scalp Style Crème 1oz.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LOMA ESSENTIALS","offers":[{"title":"Default Title","offer_id":45815097163964,"sku":"E-HS1-TRIOPAK","price":10.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot2026-03-27at10.02.22AM.png?v=1774627491"},{"product_id":"loma-essentials-max-shine-sample-pack-1","title":"Loma Essentials Max Shine Sample Trio","description":"\u003cp\u003e\u003cstrong\u003eMax Shine Mini Trio Ritual\u003cbr\u003e\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003eHealing, Cuticle Smoothing System for Your Most Reflective Hair\u003c\/p\u003e\n\u003cp\u003eShine, Strength, and Effortless Control. Formulated to restore softness, radiance, and manageability while rebuilding strength to let your hairs true shine potential reflect through. True glossy hair relies on strong strands.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThese formulas gently smooth the cuticle, and infuse lightweight hydration so light can reflect cleanly and evenly off every strand. Innovated for moisture, and resilience, this collection enhances radiance without residue, heaviness, or artificial coating — just healthy hair, made visible.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIncludes: \u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 - essentials Max Shine Shampoo 1oz.\u003c\/li\u003e\n\u003cli\u003e1 - essentials Max Shine Conditioner 1oz.\u003c\/li\u003e\n\u003cli\u003e1 - essentials Max Shine Control Crème 1oz.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LOMA ESSENTIALS","offers":[{"title":"Default Title","offer_id":45815159685308,"sku":"E-MXS1-TRIOPAK","price":10.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot2026-03-27at10.16.34AM.png?v=1774628401"},{"product_id":"essentials-by-loma-healthy-scalp-retail-bundle","title":"Essentials By Loma - Healthy Scalp Retail Bundle","description":"\u003cp\u003e\u003cem\u003eCalm, Clarify, and Restore Harmony\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eHealthy Scalp Ritual\u003c\/h2\u003e\n\u003cp\u003eDaily buildup, stress, and environmental imbalance disrupt the scalp’s natural rhythm. This collection works in tune with biology — resetting the foundation and quieting the noise.\u003c\/p\u003e\n\u003cp\u003e✦ Clears buildup for a refreshed scalp\u003c\/p\u003e\n\u003cp\u003e✦ Rebalances oil with an invigorating feel\u003c\/p\u003e\n\u003cp\u003e✦ Light, touchable control with root lift\u003c\/p\u003e\n\u003cp\u003eIncludes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 - Healthy Scalp Shampoo \u003cem\u003e12oz\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e1 - Healthy Scalp Conditioner \u003cem\u003e12oz\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e1 - Healthy Scalp Treatment \u003cem\u003e3.4oz\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e1 - Healthy Scalp Styling Creme \u003cem\u003e6.7oz\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*Limit one per account\u003c\/em\u003e\u003c\/p\u003e","brand":"LOMA","offers":[{"title":"Default Title","offer_id":46002318508220,"sku":null,"price":49.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot2026-03-02at3.04.56PM.png?v=1772489115"},{"product_id":"essentials-by-loma-max-shine-retail-bundle","title":"Essentials by Loma - Max Shine Retail Bundle","description":"\u003cdiv class=\"x-block-text mb-4 w-full\"\u003e\n\u003cdiv class=\"w-full rte\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_Y9bEEi flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--26612696940908__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eHealing, Cuticle Smoothing System for Your Most Reflective Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eMax Shine\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_Y9bEEi flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--26612696940908__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"w-full x-block-text-icon mb-4 md:mb-6\"\u003e\n\u003cdiv class=\"text-icon items-center w-full icon-text--icon_text_qaAizE flex gap-x-3\"\u003e\n\u003cdiv class=\"color-text--template--26612696940908__main rte p-break-words text-[rgb(var(--colors-text))]\"\u003e\n\u003cp\u003e\u003cstrong\u003eEuphoria\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eScent Experience\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"x-block-text mb-4 w-full\"\u003e\n\u003cdiv class=\"w-full rte\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e✦ Residue-free reflectivity\u003c\/p\u003e\n\u003cp\u003e✦ Hydration and softness without weight\u003c\/p\u003e\n\u003cp\u003e✦ Frizz control, heat protection, lasting sheen\u003c\/p\u003e\n\u003cp\u003eIncludes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 - Max Shine Shampoo 12oz\u003c\/li\u003e\n\u003cli\u003e1 - Max Shine Conditioner 12oz\u003c\/li\u003e\n\u003cli\u003e1 - Max Shine Masque 6.7oz\u003c\/li\u003e\n\u003cli\u003e1 - Max Shine Control Creme 6.7oz\u003c\/li\u003e\n\u003cli\u003e1 - Max Shine Spray 3.4oz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"LOMA","offers":[{"title":"Default Title","offer_id":46002687115452,"sku":null,"price":61.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/Screenshot2026-03-02at4.32.09PM.png?v=1772494418"},{"product_id":"healthy-scalp-salon-intro-tote","title":"Loma Essentials Healthy Scalp Salon Intro Tote","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eLoma Essentials Healthy Scalp Salon Intro Tote\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eIncludes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e(1) Healthy Scalp Shampoo 12oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e(1) Healthy Scalp Conditioner 12oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e(1) Healthy Scalp Style Crème 6.7oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e(1) Healthy Scalp Treatment 3.4oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e(1) Easel \u0026amp; Holder\u003c\/span\u003e\u003c\/p\u003e","brand":"LOMA ESSENTIALS","offers":[{"title":"Default Title","offer_id":47069142646972,"sku":null,"price":52.5,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/files\/SalonCentre-2026-Beyond-July-Aug-SalonCentre-WEB.pdf_e2b2209a-d7dd-4660-bca4-1787552464b3.png?v=1783372267"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/0201\/4140\/collections\/Screenshot_2026-03-03_203957.png?v=1774559750","url":"https:\/\/trubeauty.ca\/collections\/essentials-by-loma.oembed?page=2","provider":"Trü Beauty Salon Services","version":"1.0","type":"link"}