Apr 30, 2021
Established by internationally renowned hairdressers Sacha Mitic and Juan Rosenlind in 1997, SACHAJUAN has been developing and manufacturing our own haircare and styling products since 2004. We have remained consistently committed to our own philosophy – to simplify haircare by reducing superfluous products, ingredients and routines. Our continuous ambition is to make haircare and styling effortless and uncomplicated.
SACHAJUAN is based in a minimalist approach, not only regarding haircare but holistically, taking into consideration everything from design to the performance of the products. It is about offering solutions that reduce haircare and styling to the essentials, in order to simply the process and to provide the consumer with the most efficient products. Minimalism requires a dedicated attention to detail, as it relies on complete transparency and honesty. By referencing iconic and archetypical design aesthetics, but placing them in a decidedly contemporary context, SACHAJUAN has created an expression that is simultaneously timeless and modern.